SEO & Content Marketing Associate – Dutch or French or German speaking

Aalsmeer

Job Details

Location

Head Office NL

Contract Type

Fixed Term

Working Pattern

Full Time

Salary

marktconform

Closing Date

17/01/2020 11:00

Role Overview:

As an SEO & Content Marketing Executive at JD you will work with the existing team to maximise Organic search traffic by devising and delivering content marketing campaigns and strategies. Working closely with internal stakeholders from technical, content teams and other traffic channels, you will drive best practice and continuously find new ways to innovate in order to drive performance.

Key Duties & Responsibilities:

  • Creating inspiring digital campaigns which capture the imagination of the world’s press, media and blogosphere. Leverage this content to build coverage and links back to the website, and also foster long term relationships.

  • Keeping onsite content targeted and focused for specific keywords

  • Developing strong relationships with the fascia managers to ensure punctual, efficient responses to content campaign briefs and/or requirements in advance ready for implementation as well as delivering a campaign roadmap to help promote specific brand requests

  • Identifying and developing relationships with key journalists, bloggers and/or influencers increasing trust signals to the group websites

  • Ad-hoc data driven investigation and analysis on link acquisition, how we measure up to competitors and where new link opportunities could be leveraged from outreach activities

  • Regular reading of industry blogs, news etc to ensure best practice implementation and ongoing techniques to achieve high rankings across the fascia’s

Skills & Experience Required:

  • 2+ years’ experience in a similar role

  • Digital PR/Outreach experience is essential

  • Solid foundation in Excel

  • Excellent written communication

  • Ability to find ‘an angle’ on a story – creative thinker

  • Strong understanding of Social Media channels

  • Numerate

Preferred, but not essential skills:

  • A history of personal blogging and social media accounts

  • Knowledge of on-site SEO

  • A passion for fashion, lifestyle activities & knowledge of brands and products

Hierarchy

Hierarchy

Your place in our world

Group SEO Lead
SEO & Content Marketing Associate – Dutch or French or German speaking